Management Team

Management structure

Three separate boards have been established to deliver the Group’s long term strategy.

The PLC Board, will be responsible for execution of the strategy and ensuring the Group meets with the requirements expected of a listed business. This board includes the following individuals each of which have previous listed experience and have a wealth of experience in the UK floorcoverings industry.

Paul Bassi CBE.

Non Executive Chairman.

Paul is CEO of Real Estate Investors plc, the Birmingham based quoted Real Estate Investment Trust (REIT). Also founder and non-executive Chairman of Bond Wolfe (founded in 1983) and formerly non-executive Chairman and major shareholder of CP Bigwood Chartered Surveyors. Paul served as President of the Birmingham Chamber of Commerce and was formerly the Regional Chairman & Strategy Advisor to Coutts Bank (West Midlands) and former Director of the Birmingham Hippodrome. Appointed High Sheriff for the County of West Midlands in 2009 and has received Honorary Doctorates from both Birmingham City and Aston University. Paul continues to support the community via the Bond Wolfe Charitable Trust, and in 2017, Paul founded the Sandwell Valley School, providing education and training programmes for vulnerable young people. The school has proved an enormous success. In 2018, Paul was awarded the title of 'Ambassador of the Year' for the West Midlands at the Business Desk Business Masters Awards.

Tony Brewer.

Chief Executive.

Age 59 – 42 years’ experience within flooring, gaining extensive industry knowledge and supplier relationships. Joined Headlam in 1991 as Managing Director of their Flooring Division and Main Board Director. Headlam Chief Executive from 2000 until 2016. Recently appointed Chief Executive of Likewise Group, principally responsible for strategy, acquisitions, supplier and investor relations. 

Andrew Simpson.

Non Executive Director.

Age 67 – Following many years’ experience in the flooring industry, joined Headlam in 1991. Retired in 2010 after 37 years gaining immense knowledge and experience working with suppliers, customers and employees.

Roy Povey FCCA.

Chief Financial Officer.

Age 52 – Financial Controller with 19 years’ experience in the flooring industry and 6 years as Financial Director within the home improvement industry. Working as Financial Controller and as part of the senior management teams in Headlam Coleshill and Tamworth, he successfully integrated several newly acquired business both financially and operationally. In acknowledgement of his operational experience he was recently been appointed as General Manager at Mercado.

The Executive Board, will report to the plc board and will be responsible for operational delivery and be in control of the day to day trading, sourcing and integration of new acquisitions and management of head office operations. This board include four individuals in total, all have a wealth of experience in the UK Floorcoverings market.

Adrian Laffey

Age 48 – 31 years’ experience in the flooring Industry, from retail to distribution. Joined Mercado in 1993 as a Sales Representative progressing to Buying Director and latterly Joint Managing Director, with responsibility for the four businesses operating from the Mercado site. Recently promoted to be responsible for all aspects of Headlam’s flagship distribution centre in Tamworth before joining Likewise. Global supplier relationships across all types of flooring products with considerable industry knowledge. 

James Kellett

Age 47. 29 years flooring industry experience, starting on the trade counter working through the business to sales, stock control then 15 years as commercial buying director for the Mercado group of companies within Headlam, latterly joint managing director.

Strong supplier and customer relations across the commercial and luxury vinyl tile flooring sectors.

Tony Judge

Tony has over 36 years' experience within the flooring industry, having worked for both manufacturers and distributors.

Before joining Likewise Tony was employed as the Chief Operating Officer of the Headlam Group, having previously gained experience in various roles across purchasing, sales, logistics and IT.

Tony joined the Likewise Group in October 2019 as Commercial Director principally responsible for IT, Logistics and business development.

The Advisory Board, will report to the plc board and will provide guidance and industry insights to assist in the delivery of the Group’s strategy. The Advisory Board is composed of individuals with extensive experience of both the UK and global floorcoverings markets.

Andrew Woodhouse

Age 54 – 37 years’ experience within retailing and distribution, 22 specifically within the domestic floor coverings market. Previously Managing Director of Headlam subsidiary, National Carpets, for 16 years, responsible for developing and maintaining business with many National Retailers including B&Q, Next, B&M Tesco & The Range. Huge experience in worldwide product sourcing and development of residential flooring. 

Geoff Duggan

Age 58 – Having 30 years’ experience as Company Secretary for listed companies, most recently Headlam from 1998 to 2018. Previous responsibility for Headlam Property, Human Resource, Health & Safety, Pensions, Payroll, Compliance and Insurance. 

Keith Yates

Age 63 - Having 33 years in the flooring trade, 20 of those as Managing Director of Mercado. Extensive IT and logistics experience, originally from an accountancy background. Served on the operational board of Headlam for over 15 years, leading the integration of many acquired business. Specific responsibilities for IT, Logistics and integration of acquisitions within Likewise. 

Paul Wiseman

Age 56 - Recently retired with 37 years of flooring industry experience within the commercial sector having been Managing Director of JHS, for over 25 years. JHS was acquired by the Headlam Group in 1999 and subsequently moved to its current location at the flagship distribution centre in Tamworth. Paul was the senior manager at this business and responsible for the running of a number of Headlam's specialist contract businesses. 

Stuart Large

Nearly 50 years working in the flooring industry. Stuart started in 1970 working for Armstrong World Industries, in the USA. He spent over 30 years with Armstrong and worked in various management positions in the UK, Hong Kong, Russia and Australia. In 1990 Stuart became responsible initially for floor operations outside of the USA and subsequently in mid 1990’s joined one of three members of Armstrong’s global flooring management team. Since 2003, Stuart has worked with many leading flooring companies as an advisor for strategy and acquisitions. 

Management’s commitment

In aggregate the individuals listed above, and their families, have contributed over £5m  of capital to the Group as part of the Placing.